![]() ![]() He said Powercor had experienced recent incidents across Central Victoria, including in Woodend, Gisborne, and along the Calder Highway. ![]() These criminal acts pose a danger to our customers, communities and staff," Mr Hayes said. "In some cases, we've had live wires left exposed in busy public areas. Thieves put themselves and the community at risk of electrocution and death, by leaving wires exposed. ![]() "We've had incidents where offenders have ripped out underground copper cables from street lighting and other electricity infrastructure, leaving the community without lighting or power," said Powercor's manager of protective security and network facilities, Michael Hayes. Powercor has also been a victim of the rise in copper theft in regional Victoria. ( ABC Far North: Brendan Mounter) Community at risk of electrocution Ready to find your brand’s ideal partners? Start your free trial here.Electrical and telecommunications companies say copper theft is common. Partnership marketing is the proverbial rising tide that lifts all boats: It lets you fill in your gaps while boosting another brand’s efforts. And if you’re a Target seeking your Quip, understand the value you bring to a younger company that can enliven your brand association. If you’re a Quip looking for your Target, keep your eyes open and be clear about what you have to offer as you look for a brand that can extend your reach. Keep multiple potential partnerships in process so that if one falls through at the last minute, you don’t have to restart the process from the very beginning. You’ll be able to put to good use all of the work you’ve done selecting that partner as you craft your messaging, explaining how the partnership will benefit them and how your brands complement each other.įorming partnerships requires a significant amount of lead time before your efforts will bear fruit. Once you’ve made your choice, the final step is to pitch. Rank them by how well they can help you meet your primary goal as well as the degree to which you can deliver value to them.
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